Olympic Industries PLC.

Breaking the Recipe Rules

BACKGROUND

Viral trends are often short-lived, but Moti Kaka’s “biryani with biscuits” video (2.8M views) showed strong engagement. The challenge was to extend its life beyond a one-hit moment. It revealed a growing appetite for food experimentation, repositioning Energy Plus as part of Bangladesh’s emerging “food hacking” culture.

OBJECTIVE

To turn a viral moment into a sustained cultural movement. To move beyond a single video and spark creativity across platforms, making Energy Plus part of everyday imagination

Idea

Don’t recreate the trend. Let it evolve. We invited influencers across Bangladesh to create their own recipes using Energy Plus biscuits. From street-style twists to home-kitchen experiments, each creation added a new layer to the conversation.

EXECUTION

We collaborated with a diverse group of food and lifestyle influencers across Facebook, Instagram, and TikTok. Content spread from bold experiments to surprisingly relatable recipes. We also set up a dedicated stall for Moti Kaka in Khulna, giving the original creator a platform to continue his craft and keep the story alive in the real world.

RESULT

The campaign generated millions of views across platforms, with content continuously engaging audiences in new ways.
  •       Zoltanbd: 5.28M FB views | 540K YT views | 1.5M TikTok views
  •       Petuk Couple: 685K FB views | 734K IG views | 189.5K TikTok views
  •       FoodAppi: 760K FB views | 690K IG views | 473K TikTok views
  •       Pronomi Nafi: 132K FB views
  •       Raisa Jahan: 5.6K FB views