Suzuki Bangladesh

Face of Suzuki

BACKGROUND

Suzuki Bangladesh was in search of the ideal candidate to serve as their brand ambassador. They sought someone fueled by passion, adventurous, youthful, and full of enthusiasm, while also being widely recognized and celebrated. The renowned celebrity Siam Ahmed proved to be an impeccable match for these requirements. His adventurous and vibrant nature, coupled with his genuine passion for motorbikes, made him the best choice as the brand ambassador and face of Suzuki Bangladesh.

OBJECTIVE

The video was created with the objective of evoking a thrilling and adventurous spirit when it comes to Suzuki’s motorbikes, known for their exceptional features. The intention was to make the video content resonate with the target audience, allowing them to relate to it and uncover their inner passions, all while boosting Suzuki’s motorbike sales.

Idea

The core idea revolved around aligning the brand with the well-known celebrity Siam Ahmed, attracting a wide audience while forging a connection between the brand and enthusiasts of passion and adventure. Suzuki, as a brand, places its emphasis on igniting the inner passions of individuals who are passionate about motorcycles and embark on spontaneous adventures. By partnering with the brand ambassador, our goal was to highlight the brand as a catalyst for passion, particularly aiming to gain recognition among the masses, given Siam Ahmed’s extensive following across Bangladesh. By announcing Siam Ahmed as the brand ambassador for Suzuki Bangladesh, our objective was to establish a sustained buzz and enhance brand significance among the adventurous target demographic, ultimately cultivating potential customers.

EXECUTION

In executing the video, we captured a range of stylish motorcycle shots and thrilling stunts, all while filming on the expansive roads of Dhaka. Our aim was to portray Siam Ahmed’s passion for biking, serving as a source of inspiration for our audience. Furthermore, Siam Ahmed talked about his adventurous nature in the video and how motorbikes are an integral part of his identity, igniting his passion and enabling him to effortlessly journey to different destinations. In this context, we aimed to spotlight the brand and kindle the brand’s fundamental purpose of riding with passion. In addition, we incorporated a rap song into the video, as we believed it would strike a chord with our target audience and perfectly complement the visual content in the video. The inclusion of Dhaka’s streets, the motorcycle, and Siam’s presence generated substantial buzz.

RESULT

Following the video’s release, it garnered over 8,000 likes and reactions, received more than 150 comments, and achieved an impressive view count of over 1 million on Facebook. Additionally, the video found its way to our intended audience as more than 200 people shared the video and received attention from Siam’s dedicated followers, who became connected with the video. The video also generated a buzz on YouTube, accumulating over 37,000 views.