bKash
bKash kore Argentinay
BACKGROUND
In the heart of Bangladesh, where passion for football runs deep, bKash, the leading mobile financial service provider, ignited a campaign that transcended borders. The “bKash kore Argentinay” campaign gave the Bangladeshi fan base, the world’s largest Argentina fan community, the opportunity to witness the world champions.
OBJECTIVE
The primary objective was to turn the dream of millions of Bangladeshi Argentina fans into reality through “bKash kore Argentinay” campaign initiative of giving out Argentina match tickets based on the highest transaction made by a customer in each week of the campaign.
Idea
The campaign was launched during the bustling shopping occasion of Eid to get the highest engagement by users, encouraging them to transact the highest amount with bKash during Eid shopping, to win their dream match ticket to watch Messi & Co. live!
EXECUTION
The campaign started with a call to action TVC featuring Mehazabien Chowdhury, urging passionate Argentina fans in Bangladesh to join her in maximizing transactions through bKash during the Eid shopping season.
Additionally, customers had the chance to win cashback, discount coupons, and Buy One Get One Offer during the campaign that was communicated through social media.
Popular Influencers such as Nusrat Jahan Ontora, Ema, and Omi among many others created a buzz amongst their followers on TikTok, Instagram, YouTube, and Facebook, promoting the campaign. In these videos, they demonstrated how easy it is to win the opportunity to fulfill their dream of witnessing the world champions Live.
RESULT
The campaign doubled bKash payments from the previous Eid ul Adha, reaching 34 million unique individuals on 11 platforms. The Influencer contents secured 11 million views, and we achieved 498 million impressions across multiple channels, with connected TV contributing 2.4 million impressions significantly.
The campaign fulfilled the hopes and dreams of the 14 participants who transacted the highest amounts with bKash and won the opportunity to witness the world champions live with travel expenses and accommodation.