সহজেই স্বাস্থ্যসেবা

We strategically utilized Instagram, Facebook, and YouTube platforms. In the pre-hype phase, we posted teaser content across all platforms, creating anticipation. Short video contents with call-to-actions, engaging static content, and captivating story highlights were employed to keep the audience connected. We created four thematic online video contents (OVC) that emphasized the convenience and reliability of online healthcare services. To maximize the potential of social media channels, regular posts with targeted call-to-actions and in-app landing pages were created. The combination of well-curated content and strategic use of social media platforms played a vital role in achieving app installations. Moreover, we also executed offline activations such as brochures, office branding, and concert engagements to further boost the campaign’s impact.