Grameenphone

ইন্টারনেটের দুনিয়ায় জানতে হবে, কোথায় আপনার থামতে হবে

BACKGROUND

In today’s digitally connected world, the increasing use of the internet in Bangladesh brought forward challenges such as online harassment and cyberbullying. Recognizing the need to foster a safer online environment, Grameenphone launched a campaign to raise awareness about responsible internet use and promote a positive digital culture.

OBJECTIVE

Under the campaign, Grameenphone aimed to:
  • Promote responsible internet use and encourage safe online behavior.
  • Raise awareness about cyberbullying and online harassment.
  • Reinforce Grameenphone’s position as a socially responsible brand through a comprehensive digital campaign.

EXECUTION

The campaign leveraged an integrated digital approach to maximize reach and engagement:
  • A high-impact central campaign film became the narrative anchor, sparking nationwide conversations and gaining recognition from key influencers.
  • Short videos, static visuals, and social media activations were used to educate and engage the audience.
  • YouTube and Facebook were the primary platforms, ensuring broad visibility and maximum engagement.
  • The campaign consistently emphasized cybercrime prevention and positive online behavior, reinforcing Grameenphone’s commitment to digital empowerment.

RESULT

The campaign achieved remarkable success across multiple metrics:
  • 66M+ impressions, ensuring widespread awareness.
  • 20M+ video views, highlighting strong audience interest.
  • 1.24M engagements, demonstrating active interaction and discussion.
The central campaign film became the most viewed telecom ad and the 2nd most viewed ad in Bangladesh’s advertising history, generating nationwide discussions and influencer attention. The campaign successfully positioned Grameenphone as a leader in promoting responsible internet use and digital empowerment. By addressing cyberbullying and online harassment, it strengthened the brand’s positive association and highlighted its role in fostering a safer, more mindful online community.