Grameenphone
ইন্টারনেটের দুনিয়ায় জানতে হবে, কোথায় আপনার থামতে হবে
BACKGROUND
In an increasingly digital world, the rapid growth of internet use in Bangladesh, particularly among the youth, brought with it challenges related to responsible and ethical online behavior. Recognizing the need for self-restraint and awareness, a campaign was necessary to promote mindful internet usage and address this growing societal concern.
OBJECTIVE
The campaign, under the slogan “ইন্টারনেটের দুনিয়ায় জানতে হবে, কোথায় আপনার থামতে হবে” (In the world of the internet, you must know where to stop), aimed to:
Promote the message of responsible internet use, encouraging self-restraint and ethical online conduct.
Target the general internet user base, with a special focus on the youth demographic.
Leverage influencer marketing and diverse digital channels to maximize reach and impact.
EXECUTION
The core of the campaign was built around a central, professionally produced film that became the key narrative driver for the entire initiative. The campaign strategically collaborated with popular influencer Tahsan Khan, which deeply resonated with the audience and amplified the message of self-control online.
The digital marketing efforts were robust and multi-faceted:
A strong presence was maintained across various social media platforms.
A compelling content series was developed, focusing on different aspects of responsible internet use.
Extensive Google display ads were utilized to ensure broad visibility across the web.
The central campaign film featuring Tahsan was launched across key digital video platforms.
The combination of a high-quality central film, a credible influencer, and a comprehensive digital media strategy ensured the campaign message reached and engaged the target audience effectively.
RESULT
The campaign successfully captured widespread public attention and delivered exceptional performance across digital channels:
3.5 Million YouTube Views for the central campaign film and related content.
32 Million Facebook Views, demonstrating massive reach and consumption on the platform.
450 Thousand Facebook Interactions, indicating a high level of audience engagement and discussion.
120 Thousand+ Static Visual Interactions (likes, shares, comments on static posts), showing strong engagement with the campaign’s supporting content.
The campaign delivered a powerful, timely message on responsible internet use, achieving significant visibility and driving meaningful interaction with its target audience, solidifying the need for self-awareness in the digital age.